Our commitment
Cancun is a reef, a jungle and a home before it is a destination
The Mesoamerican Reef, the cenote aquifer and the mangroves are the reason people come here. Everything we publish is written on the assumption that they should still be here in fifty years.
What we commit to
Reef safe advice by default
Editorial
Every snorkelling, diving and beach guide tells people to use mineral sunscreen without oxybenzone or octinoxate, to never touch coral and to keep fins off the seabed.
Honest sargassum reporting
Data
We report seaweed conditions as they are, not as hotels would like them to be, so people plan around it rather than arrive disappointed and dump a trip at the last minute.
Cenote and aquifer care
Editorial
Cenotes feed the drinking water of the peninsula. Our guides insist on rinsing off before entry, no sunscreen or repellent in the water, and operators who enforce it.
No wildlife exploitation
Policy
We do not list or earn from dolphin captivity swims, sea turtle riding, jaguar photo props or any attraction built on captive wild animals.
Money that stays local
Community
Family run restaurants, local guides and independent operators appear alongside the big resorts, ranked on merit rather than marketing budget.
Lower impact logistics
Practical
We show the ADO bus, colectivo and ferry options next to private transfers, and encourage refill stations over single use plastic bottles.
Good causes we support
- Monthly community beach cleans along Playa Delfines, Puerto Morelos and Isla Blanca.
- Free listing and promotion for reef restoration, turtle nesting and mangrove volunteer projects.
- Free event promotion for local nonprofits and school and animal shelter fundraisers.
- Bilingual jobs board access at no cost, so local hiring never sits behind a paywall.
What travellers can do in ten minutes
- Swap your sunscreen for a mineral, reef safe one before you fly.
- Bring a refillable bottle. Most hotels and many cafes will fill it for free.
- Book at least one locally owned tour or restaurant per trip.
- Tip guides and housekeeping in pesos. It goes further and it goes directly.
- Take your rubbish off the beach, and one extra piece that is not yours.
Being straight with you
We are not carbon neutral and we are not going to claim certifications we do not hold. Flights to Cancun are the largest footprint of any trip here and no page on this site changes that. What we can do is refuse to promote damaging attractions, keep local businesses visible and put our own hours into the beaches we write about. If you think we have got something wrong, tell us.